Sense smarter · Support better · Scale faster

01 / Signal

Marketing · Technology · Consultant

I design
solid
systems
that
scale.

Ecommerce tracking configuration and CRM consulting for teams that need the numbers to be right the first time.

Sense smarter · Support better · Scale faster

Enterprise measurement and CRM work, six continents, one request: give me numbers I can trust, and a system to act on them.

33%

LOAD TIME ↓

56%

CONVERSION RATE

02 / Clients

Trusted by Global Brands.

Roster 08 / 08

Eight rooms I was honored to be in. Every one started the same way — a tracking setup nobody trusted, and a team that needed the numbers to hold up in a board meeting.

4 industries / 8 partners

[ brand · interface · build ] Mazda

Retail experience

Client acquisition.

[ rollout · campaign · interface ] Dyson

Consumer technology

Go-to-market.

[ house of labels · identity · guidelines ] Unilever

FMCG

Signature brand support (Magnum, Seventh Generation).

[ 1 market · product · audience ] Volvo

Automotive

Pay-per-click advertising strategy.

[ regional platform · research · product ] Szallas.hu

Travel platform

Tracking accuracy, BI insights.

[ audience · product · build ] Velux

Building products

Measurement ecosystem, data governance, BI.

[ regulated market · content · system ] Sanofi

Healthcare

Navigating digital marketing efforts in a heavily regulated landscape.

[ weekly cycle · brand · production ] Aldi

Retail

Campaign system that survives weekly turnover.

03 /
Outcome
scale

2010
→ now

16+

Years of
experience

— and counting

Expertise

Web development

stable systems that stay up

SEO

get to the front in Google

Digital advertising

right audience, quickly

Social media marketing

build trust

Big data analytics

past a couple million rows

CRM

prospecting & client management

Achievements 2010 → now

Real results, real partnerships

Every improvement below came from close collaboration with clients who were as invested in the outcome as I was.

Achievements

Markets
served

Workload
reduction

Attribution
improvement

0×

More
conversions

Numbers from live client work, not projections See how →

04 / About

16+

Years of
experience

Years

Base

Budapest— working everywhere

Fig. 04
— the person
behind the
numbers

About

Markets
served

Markets

50%

Workload
reduction

Workload

83%

Attribution
improvement

Attrib.

3×

More
conversions

Convert.

The person behind the numbers

If the sheer number of things technology could do for you feels overwhelming, you're not alone. Nobody is born understanding this. I started my career because I couldn't find a partner who knew both technology and marketing tools well enough.

Today I help companies across the globe shorten the adoption curve and build robust marketing systems.

I believe technology works best as the mechanism behind a human process — taking the repetitive work off your hands and keeping the outcomes accurate, so the connection with your customer gets the attention it deserves.

Sense Smarter, Support Better, Scale Faster

Read client needs and behaviour accurately. Deliver an outstanding experience. Grow without the system breaking. That's what I build, and I work best with companies who live by the same values.

Zsolt Founder Work with me →

05 / Services Three values · Five services

These are the values I believe in, and these are the areas that are represented in how I operate.

I1 service

Sense smarter

Read the market and your own numbers accurately, before anything gets built.

01Market Research

II1 service

Support better

Deliver an experience that answers the question the visitor actually came with.

02Websites & Digital Assets

III3 services

Scale faster

Grow without the system breaking, and without the workload growing with it.

03Visibility & Customer Acquisition

04Analytics & Decision Support

05CRM, AI & Intelligent Automation

01 Don't reinvent
the wheel.

You're probably not the only one in your industry. Other companies are trying to reach the same people you are. They make mistakes. They get results. People talk about it — in forums, in Google reviews, in comment sections. All of it is public. All of it is free. If you skip the market research, you start from scratch. Don't keep reinventing the wheel. Keep improving it.

Other companies are trying to reach the same people you are. They make mistakes. They get results. People talk about it — in forums, in reviews, in comment sections. All of it is public and free. If you skip the market research, you start from scratch. Don't keep reinventing the wheel. Keep improving it.

Sense smarter Market
Research

INPUTPublic evidenceForums, reviews, comment threads, competitor pages

METHODStructured readingClaims, objections, concerns, fears, gaps

OUTPUTA written summaryWhat others already tried, and what it cost them

TIMINGBefore the buildAhead of copy, campaigns and media spend

02 Straight answers,
not bullshit.

Data-backed, logical websites that answer users' questions. Landing pages delivered with thorough analytics and A/B testing frameworks: keep improving, swap what’s not working. Data connections that create a 360° view of your digital performance instead of siloed and broken numbers.

Support better Websites &
Digital
Assets

INPUTWorking briefWhat is the goal of the application

METHODCode development with best practicesPlanning, development, testing, handover

OUTPUTCode base and documentationYou get a working application with thorough documentation

03 Visibility that
compounds.

Imagine yourself standing on the side of a road — with 30 of your competitors. A prospect walks by. What would you say to get the deal? ... Welcome to the internet. 30-40-50 companies competing for the attention of the same people. Getting stuck on the level of technical settings is easy — keep looking for the cheapest spot. Do you think finding the cheapest place is the best tactic that’s out there?

Buying traffic is the easy part — which is why it’s easy to forget the real goal is getting the right message across. Content built on market research that names your prospects’ real constraints. Workflows and journeys that invisibly create a system where every step signals they’ve found a vendor they can trust.

Scale faster Visibility &
Customer
Acquisition

INPUTResearch findingsYour prospects’ real constraints, named

METHODIntegrated journeysEvery step signals a vendor they can trust

OUTPUTA working systemContent, campaigns and follow-up that operate together

SIGNALBuying intentBackend automation flags the moment they are ready

04 Measure what
matters.

You can only improve what you measure and understand. I build analytics and reporting systems that answer the questions behind real decisions: what's working, what isn't, and where it's worth putting more money.

Scale faster Analytics &
Decision
Support

INPUTEvery sourceAds, site, CRM, backend — in one place

METHODVarious methodsBuilt around the decisions you actually make

OUTPUTReporting you openWhat is working, what is not, where money should go

05 Without a
single click.

Data entry, analysis, executive summaries, quality assurance. Those are just a few examples of what can be handled without a single click. Work faster, organize smarter, find anything in an instant. Support your sales, provide help in a moment, speak to everyone personally.

Data entry, analysis, executive summaries, quality assurance — a few examples of what can be handled without a single click. Work faster, organize smarter, find anything in an instant. Support your sales, provide help in a moment, speak to everyone personally.

Scale faster CRM, AI &
Intelligent
Automation

INPUTRepetitive work, client dataData entry, QA, summaries, routine analysis

METHODCRM and AI workflowsHandled without a single click

OUTPUTHours backFaster search, cleaner records, instant answers

Don’t take my word for it.

Four people I was fortunate enough to work with. No paraphrasing — these are their words, pulled straight from LinkedIn recommendations.

01 / 04 · SWIPE

01 / VELUX

“He doesn’t just implement solutions — every setup directly supports campaign objectives.”

Victor Villarruel

Lead Data Analyst · Velux

02 / BOSCH

“I was impressed with Zsolt’s ability to project automatisation and data-driven decision making, and his consistency and trustworthiness.”

Imre Vattamány

Digital Mktg Mgr · Bosch

03 / OXIFA

“Really passionate about his job. A pleasure to work with — always on time and always delivers new ideas to create valuable projects.”

Peter Gaspar

CEO · Oxifa Project

04 / VELUX

“I was always impressed by his expertise in web analytics and marketing technology. Positivity and a genuine willingness to help in every interaction.”